Turnover in estate agency is high, and much of it is decided in the first two weeks. Not because the agent is not good enough, but because they get dropped in with no portfolio, no tools and nobody explaining how things are done in this agency.
If they are on commission, every week without closing anything moves them closer to the door.
Before talking about winning listings, sort the basics: email, access to the agency system, and half an hour on how you work. Which areas you cover, what kind of deals you are strong in, the argument you use to win sole agency.
It sounds obvious and it is exactly what gets skipped.
A new agent with nothing to work on is an agent who gets bored and leaves. From day one, give them:
Real learning is not in a manual, it is in a well-kept client record. What gets noted after a viewing, how an objection is logged, how often follow-ups happen.
If every agent keeps notes on their own phone, none of that can be passed on and the new starter takes months to find the rhythm. If the agency works on one shared system, they learn by looking.
Do not measure closings. The cycle is long and a new agent may take three months to sign anything. Measure the activity that predicts results:
Letting the new agent work with their own tools "until they settle in". It usually ends with them holding a personal portfolio on their phone six months later that the agency cannot see. And if they leave, it goes with them.
It is more awkward at first and saves grief later: from the very first contact, everything goes into the agency system.
If your CRM charges per user, adding someone who might not last three months costs money, and the temptation is to keep them out of the system until they prove themselves. That is precisely the decision that turns expensive later.
Fincta charges per agency, so a new agent costs you nothing extra. Free for any agency until February 2027.
Try it free →