Simpler to use · Purpose-built for property · Free during beta
Try free — no card →Set up in 60 seconds · No training · No annual contract
HubSpot is one of the best CRMs in the world — for marketing teams, SaaS companies and enterprise sales. But if you're an estate agent trying to track buyers, follow up on viewings and manage your property portfolio, you're paying for a hundred features you'll never use and missing the five you actually need.
Fincta was built specifically for estate agents. That means: add a client in 20 seconds, get reminded when someone goes cold, and see which properties match which buyers — automatically. Nothing more, nothing less.
| Feature | HubSpot CRM | Fincta |
|---|---|---|
| Price | Free tier limited · €46+/mo for full CRM | Free during beta · €19/mo after |
| Setup time | Hours to days (integrations, pipelines, fields) | 60 seconds |
| Training needed | Yes — HubSpot Academy certifications exist for a reason | None — if you can use WhatsApp, you're ready |
| Built for real estate | No — generic CRM with no property-specific features | Yes — buyer profiles, property portfolio, matching engine |
| Auto follow-up reminders | Available via sequences (paid tier + setup) | Built in, automatic, zero configuration |
| Buyer-property matching | Not available | Automatic, based on budget, area and type |
| Nationality / flag tracking | Custom field only — no native support | Built in with 50+ country flags |
| Works on mobile (no app) | Mobile app available (download required) | Browser-based — works instantly on any phone |
| English + Spanish | Multilingual (generic, not real estate specific) | Full real estate terminology in both languages |
To be clear: if you're running a multi-channel digital marketing operation with automated email sequences, lead scoring and revenue attribution — HubSpot is excellent. But if you're an estate agent who needs to track buyers and never miss a follow-up, Fincta is the better tool for a fraction of the cost.
No fluff. No features you'll configure once and never use again.
The moment you meet someone — at a viewing, at an event, in the street — they're in your database. Name, phone, budget, area and property type. Done.
Automatic reminders based on inactivity. Fincta flags who needs a call today, who's getting cold and who's urgent — without you having to think about it.
Add your listings and Fincta tells you which registered buyers match — by budget, area, bedrooms and property type. HubSpot can't do this at all.
Flag nationality for every client. Perfect for agents working with buyers from the UK, Germany, Scandinavia and beyond — especially on the Costa del Sol.
Contacted → Searching → Negotiating → Closed. See every deal at a glance — no configuration, no custom fields, no admin.
Open in any browser on any device. No App Store, no Play Store, no IT department. You're running in 60 seconds from first visit.
If you're evaluating options, here's an honest overview. Pipedrive is a solid sales CRM — better than HubSpot for deal-focused workflows, but still generic and not built for property. Zoho CRM is affordable but complex to configure. Salesforce is enterprise-grade and priced accordingly. None of them have buyer-property matching, none are optimised for the real estate workflow, and none are free.
Fincta's only real competition is a spreadsheet — and that's exactly the point. The agents who switch from Excel to Fincta don't miss anything. They just stop losing clients.
"I'd been using Excel for years. Fincta is exactly what I was looking for — simple, fast and works just as well in English. There's no excuse not to log every client."
"I work with clients from all over Europe and the nationality feature is perfect. In five minutes I had my whole portfolio organised. I didn't know I needed it until I used it."
No credit card. No contract. No risk.
No card · No contract · Ready in 60 seconds
Fincta does exactly what estate agents need. Nothing more, nothing less. And it's free.
Get started free →Free beta · No card · No downloads · Ready in 60 seconds